Wednesday 21 November 2018
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Channel News Asia - 3 month ago

Streaming firm Hotstar sees blended revenues as winning strategy

MUMBAI: Indian video streaming service Hotstar sees its blended revenue model that relies on both subscription fees and ad sales as a winning formula in India s fast-growing market, home to tens of millions of price-sensitive new internet users. Advertising currently drives the bulk of Hotstar s ...

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