Sunday 16 December 2018
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inquirer - 3 month ago

Japanese firms offering new products, services for same-sex couples

TOKYO --- More products and services are appearing to treat same-sex couples the same as opposite-sex couples. One factor behind the trend is that society and businesses are becoming more aware of the lesbian, gay, bisexual and transgender (LGBT) community and companies are anticipating new demand. According to a 2015 survey by Tokyo-based advertising agency Dentsu Inc., of about 70,000 people aged from 20 to 59, 7.6 percent identified as LGBT. The market size of consumption generated by products a

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