Tuesday 18 December 2018
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inquirer - 3 month ago

Meet Freyja, a new home for cult beauty products

By October, a new retail joint will be launched in the beauty marketplace. Freyja seeks to compete with Sephora, BeautyMNL and a host of other makeup and skin-care retail concepts. Helmed by LuxAsia, which owns Benefit, Peter Thomas Roth and Shisheido in the Philippines, Freyja will consist of a website, which goes online first week of October, and a store in Glorietta 2, which opens Oct. 12. The retail mix will consist of cult and niche brands, such as punky hair color Manic Panic, lip color fa

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