Friday 27 April 2018
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4 months ago

Eyewear for millennials and ‘Modern Alphas’

As the retail landscape continually shifts, brands need to adapt in order to survive. Italian eyewear brand Police has set its sights on millennials, many of whom are as yet unfamiliar with the brand that prides itself on its decades-old reputation as a rebel brand. Ian Lucas, Hong Kong-based regional manager at De Rigo, which distributes Police and other eyewear brands, says this is all set to change. If we don t attract the millennial market, then we won t have a market. This is what we want to do

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هذه الصفحة هي مجرد قاریء تلقائي للأخبار باستخدام خدمة الـ RSS و بأن نشر هذه الأخبار هنا لاتعني تأییدها علی الإطلاق.

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