Monday 19 February 2018
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6 days ago

Mobile ads reached more online consumers in PH in 2017, says Nielsen

Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, on target mobile ad performance outpaced digital ads served via desktop and total digital last year, according to a report by media research firm Nielsen. The Nielsen Digital Ad Ratings Benchmarks report, which assessed more than 3,000 digital campaigns since its launch in Southeast Asia in 2015, found that, in the first half of 2017, 91 percent of digital ad campaigns were targeted toward mobile devices, and

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