Friday 18 January 2019
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inquirer - 8 month ago

Your Moisturizer Is Selling You More than Just Hydration

Beauty is about fantasy. And Brandon Truaxe of Deciem, the company behind The Ordinary, Niod, and Hylamide is ripping that fantasy apart. At least, in an advertising and marketing sense. That s not a bad thing. It s something I wish more beauty brands would do. For Brandon, it started with a series of posts on Instagram featuring garbage dumps with captions that read like company memos. He promised that Deciem will be working towards plastic-free packaging for their brands. He addressed his suppliers by

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