Saturday 23 June 2018
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10 days ago

NBA Finals lead in ratings, but it was too short for ABC

NEW YORK --- The NBA Finals led ABC to victory in the television ratings last week, but it must have been hard for network executives not to wonder what could have been. The third and fourth games of the Warriors-Cavaliers series were the two most-watched shows on television last week, the Nielsen company said. It was the fourth straight year those two teams have met for the NBA crown. But a more competitive series would have meant a lot more viewers. A seven-game series would have been a gold mine. ABC le

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