Saturday 15 December 2018
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inquirer - 5 month ago

Swatch makes up for lost time with record sales

Swatch on Wednesday announced an all-time record in half-year sales, saying it has millennials to thank for bringing wristwatches back. Swatch is best known for its brightly colored plastic-cased watches, but also owns several luxury brands including Breguet and Omega. Long the world s biggest watchmaker, Swatch has for years seen sales tumble as consumers around the world embraced the smartphone and smartwatch revolutions. But the tide seems to be turning, driven by strong demand in Asia and North Ame

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