Wednesday 12 December 2018
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businessmirror - 2 month ago

How old Marlboro smokers are being wooed to try new devices

Philip Morris International Inc. is taking a rather old-world approach to tackle slowing sales of its high-tech smoking devices in Japan: hitting the streets. The tobacco company is shifting a large majority of its 1,000-employee sales force in Japan to target elderly smokers with direct appeals, discounts and money-back guarantees. The effort is an attempt [ ]

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