Friday 14 December 2018
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inquirer - 2 month ago

‘Our fans are everywhere’: NBA still growing internationally

It was the final minute of a preseason game between Philadelphia and Dallas, the 76ers were up by four points with the ball, and thousands of fans were screaming defense at the top of their lungs. A common scene, with an uncommon detail: The game was in China. Fantastic, Dallas Dirk Nowitzki marveled. Shows our fans are everywhere. That fandom, and the importance of those international eyeballs, just keeps growing. The NBA has been going overseas to play either preseason or regular season game

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