Tuesday 20 November 2018
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inquirer - 1 month ago

Beauty brand Sunday Riley admits to implanting fake reviews on Sephora

View this post on Instagram A post shared by Sunday Riley (@sundayriley) on Oct 12, 2018 at 10:22am PDT With the rise of online platforms available to consumers, brands now have to turn to completely new marketing strategies---including, it seems, fake reviews. At least, that was what beauty company Sunday Riley admitted to. This was brought to public light when a supposed former Sunday Riley employee leaked an email to Reddit as proof that the company urged them to

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